2019 - 2020 MCPS High School Course Bulletin

5431/5432 Marketing A/B

0.5 credit per semester

This course introduces the student to the essential concepts of marketing theory and the foundations, functions, and benefits of marketing in a free enterprise system. Throughout the course, students will use and incorporate technologies to conduct research and communicate. In addition, students will investigate the various and ever-improving alternatives for electronic marketing that include, but are not limited to, social media, digital marketing, and E-commerce. Students will integrate their knowledge of legal issues, the importance of ethics, and social responsibilities in marketing. Students will understand and demonstrate strong interpersonal skills and develop an appreciation of human diversity.

Marketing A is a prerequisite for Marketing B
9 - 10 - 11 - 12
No repeats for credit

Special Program or Cluster Designations:
  • Career Clusters and Career and Technology Education - Business Management and Finance
  • Additional Course Information:

Marketing A/B

Course Category